bigcap

date of last revision: 10.10.2025

1. Introduction
Your privacy matters to us.
This Privacy Policy explains how Bruam GmbH (“we”, “our”, “us”) collects, uses, and protects your personal data when you visit https://bruam.ch and shop through our online store.

We comply with the Swiss Federal Act on Data Protection (revDSG) and the EU General Data Protection Regulation (GDPR).

2. Data We Collect
We may collect the following categories of personal data:

- Contact details: name, email, address, phone number
- Order details: purchased products, payment status, order date
- Payment information: securely processed by Stripe (we never store full card details)
- Technical data: IP address, browser type, device info, operating system
- Usage data: pages visited, time spent, referral sources
- Marketing + analytics data: from cookies, ads, and shopping integrations
- Consent data: cookie preferences and privacy choices

3. How We Use Your Data
We use your personal data to:

- Process and ship your orders
- Handle payments via Stripe
- Provide customer support and communication
- Improve our website and user experience
- Display our products through Google Shopping and Meta Shopping integrations
- Send optional marketing messages (only with consent)
- Fulfill legal obligations (e.g., tax, accounting)
- Prevent fraud or misuse

4. Legal Basis for Processing
We process personal data on the following bases:

- Contract performance – to fulfill your purchase
- Legitimate interest – to operate, secure, and improve our services
- Legal obligation – to comply with Swiss law
- Consent – for analytics, advertising, and cookies

You may withdraw consent at any time (see Section 10).

5. Sharing & Disclosures
We only share data when necessary to provide our services or comply with the law.

a. Payment Processing – Stripe
Payments are handled by Stripe Payments.
We never store your full card data. Stripe may transfer data internationally under the Swiss–US Data Privacy Frameworks.
See: https://stripe.com/privacy

b. Website Hosting – Squarespace
Our website is hosted on Squarespace, Inc. (USA).
Squarespace processes limited technical and usage data for hosting, analytics, and performance.
Squarespace participates in the Swiss–US Data Privacy Frameworks.
See: https://www.squarespace.com/privacy

c. Marketing & Shopping Integrations
To make our products available on external shopping platforms, we share limited data (e.g., product catalog, click tracking) with:

- Google Shopping / Google Merchant Center (operated by Google Ireland Ltd. / Google LLC, USA)
- Meta Shopping (Facebook & Instagram Shops) (operated by Meta Platforms Ireland Ltd. / Meta Platforms Inc., USA)

These services may process user interaction data (e.g., clicks, impressions, or purchases if you interact via their platforms). We ensure that such integrations are configured to respect your consent choices and privacy preferences. Both Google and Meta participate in the Swiss–US Data Privacy Frameworks. See their policies:

- Google: https://policies.google.com/privacy
- Meta: https://www.facebook.com/privacy/policy

d. Shipping & Logistics
We share necessary address data with carriers to deliver your order.

e. Legal Obligations
We may disclose data if required by law or to protect our legal rights.
We never sell or rent your personal data.

6. International Data Transfers
Some data may be processed outside Switzerland or the EEA (e.g., by Stripe, Squarespace, Google, Meta). We ensure that transfers occur under adequate safeguards, including Standard Contractual Clauses or the Swiss–US Data Privacy Frameworks.

7. Cookies & Analytics

a. What Are Cookies?
Cookies are small text files stored on your device that help websites function, analyze performance, and personalize content.

b. Types of Cookies We Use
- Essential cookies – enable core site functions (checkout, login, preferences)
- Analytics cookies – help us understand how visitors use our site (Squarespace Analytics, Google tools)
- Marketing cookies – used for Google and Meta Shopping integrations and ad performance (only with consent)
- Functional cookies – remember settings like language or region

c. Cookie Consent
When visiting our website, you will see a cookie banner allowing you to accept or manage preferences.
You can withdraw consent anytime through your browser or our cookie settings.

d. Analytics & Tracking
We use:

- Squarespace Analytics – provides aggregated, non-identifiable usage data
- Google Services – for Shopping Ads and performance tracking (via Google Tag or Merchant Center)
- Meta Pixel – to measure and optimize Meta (Facebook/Instagram) Shopping campaigns

These tools may use cookies or similar technologies to track engagement and conversions.
All non-essential tracking only occurs if you have given consent via our cookie banner.

8. Social Media Links & Integrations
Our site includes links to our Instagram and LinkedIn pages.
When clicking these links, you are redirected to third-party platforms that may collect data independently. Please review their respective privacy policies.

If you interact with our content through Meta Shopping or Instagram Shops, data may be processed by Meta Platforms Ireland Ltd. in accordance with Meta’s policies and your user account settings.

9. Data Retention
We keep your data only as long as necessary:

- Orders & billing: 10 years (Swiss tax law)
- Customer communication: up to 12 months after resolution
- Marketing data: until you unsubscribe
- Technical logs: up to 30 days

10. Your Rights
Under Swiss data protection laws, you have the right to:

- Access and obtain a copy of your data
- Request correction or deletion
- Restrict or object to processing
- Withdraw consent (e.g., for cookies or marketing)
- Data portability (receive your data in a structured format)

Contact info@bruam.ch to exercise any rights.
We may require identity verification for security reasons.

11. Security
We use SSL encryption, secure servers, and restricted access to protect your personal data.
Sensitive payment information is processed exclusively by Stripe.

12. Changes to This Policy
We may update this Privacy Policy periodically.
The latest version will always be posted here, with the updated date displayed above.

13. Contact
dominic brügger
bruam GmbH
Hallerstrasse 58
CH-3012 Bern, Switzerland
info@bruam.ch

If you have questions about this Privacy Policy or wish to exercise your rights, please contact us at the above email.